Your Personal Brand Isn’t Optional
Whether you’ve thought about it or not… you already have a personal brand.
It’s what people say about you when you’re not in the room.
It’s how you introduce yourself.
It’s the tone of your LinkedIn profile.
It’s the energy you bring to meetings.
It’s the way you make people feel.
The real question isn’t “Do I have a personal brand?”
It’s…Is it intentional?
The Exercise We Rarely Make Time For
Most people never sit down and properly think this through.
Not because it’s not important.
But because it doesn’t feel urgent.
There’s always another meeting.
Another deadline.
Another email to answer.
So your personal brand becomes something you’ll “get to eventually.”
But when you don’t define it, other people do it for you.
Taking time to reflect on:
What you stand for
What you’re known for
What you want to be known for
Why you do what you do
…isn’t indulgent. It’s strategic.
And having someone guide you through that process - ask better questions, challenge assumptions, and hold you accountable - makes all the difference.
Clarity rarely comes from thinking alone.
It comes from structured reflection and conversation.
When You Get Clear, You Show Up Differently
When you craft a clear personal brand statement, something shifts.
Your bio becomes easier to write.
Introducing yourself feels more natural.
Networking becomes less awkward.
Content becomes clearer.
Decision-making becomes simpler.
You stop rambling.
You stop downplaying yourself.
You stop hiding behind job titles.
You start speaking with clarity and ownership.
And people feel it.
But Sometimes It’s Not About “What to Say”
Often, when someone tells me they’re stuck, it’s not a strategy issue.
It’s not that they don’t know what to post.
It’s not that they don’t have experience.
It’s not that they’re not capable.
It’s that something is holding them back.
Fear of being visible.
Fear of being judged.
Imposter syndrome.
Procrastination.
Worry about getting it wrong.
A nervous system that goes into overdrive at the thought of pressing “post.”
That’s why my work doesn’t just focus on words.
Working 1:1 – Clarity + Confidence
When I work with individuals, we do two things:
Craft your personal brand statement and messaging
Address the internal blocks that may be stopping you from owning it
Through Physical Intelligence coaching, we work with the nervous system - helping you regulate stress, build resilience, and feel grounded when you’re speaking, presenting, or showing up online.
Through Emotional Freedom Technique (EFT), we gently clear deeper emotional blocks - so confidence doesn’t feel forced… it feels embodied.
Because visibility without regulation feels overwhelming.
And strategy without confidence rarely sticks.
And guidance and accountability? That’s the difference between intention and action.
Showing Up on LinkedIn, Instagram & Beyond
Once you’re clear on your brand, I can also support you in translating that into action - particularly on platforms like LinkedIn or Instagram.
That might look like:
Clarifying your profile and bio
Defining content themes
Building confidence around video
Creating simple, sustainable posting rhythms
Becoming consistent without becoming performative
It’s not about being everywhere.
It’s about showing up intentionally where it matters.
Working With Teams
When delivered to a team, this work becomes even more powerful.
We explore:
Individual personal brands
How they align with the organisational brand
Shared messaging
The team’s value proposition
I include team-building exercises that strengthen connection, clarify collective strengths, and reinforce brand positioning internally and externally.
When people understand their own voice, they communicate more confidently.
When a team understands its shared value, messaging becomes cohesive and powerful.
It strengthens culture as much as it strengthens visibility.
A Question for You
When was the last time you intentionally worked on your personal brand?
Not your job title.
Not your CV.
Your brand.
And if you haven’t made time…what might shift if you did?
If you’re ready to:
Refine your message
Build confidence
Regulate the fear
Show up more intentionally
Or support your team to do the same
I’d love to explore how we could work together - 1:1 or as a group.
Because your personal brand isn’t about ego.
It’s about clarity.
Confidence.
Contribution.