What Working With Hundreds of Professionals Has Taught Me About Confidence

After working with hundreds of professionals over the years — across industries, seniority levels, and leadership positions — one thing has become very clear:

Confidence is rarely about capability.

It’s about clarity.
Regulation.
And visibility.

When you work with enough people, patterns emerge.

And the patterns might surprise you.

1. The Most Capable People Often Doubt Themselves the Most

The people who prepare the most.
Care the most.
Think deeply.
Want to get it right.

They’re often the ones questioning whether they’re “ready” to speak up, post online, or position themselves as a leader.

Imposter syndrome doesn’t disappear with experience.
If anything, it often grows alongside responsibility.

2. Leaders Struggle Too - They’re Just Better at Hiding It

This one surprised me at first.

I’ve worked with senior leaders who are articulate, respected, and outwardly composed - the kind of people you would never assume need support with confidence.

And yet behind closed doors, they’ll admit:

  • They overthink every public statement.

  • They feel pressure to have all the answers.

  • They worry about being judged at a higher standard.

  • They feel exposed when sharing their personal voice.

Many leaders become very good at masking how they feel.

But masking is exhausting.

Holding it together.
Projecting certainty.
Suppressing nerves.

That constant internal regulation takes energy - and over time, it can erode confidence rather than build it.

Sometimes the most powerful thing a leader can have is a space where they don’t have to perform.

3. Clarity Reduces Anxiety by at Least 50%

When someone can clearly articulate:

  • What they do

  • Who they help

  • Why they do it

  • What makes their approach different

Something shifts.

They stop overthinking introductions.
They stop rewriting bios 27 times.
They stop freezing when someone asks, “So what do you do?”

Clarity creates calm.

And calm looks like confidence.

4. Visibility Is Nervous-System Work

This is the part people don’t talk about enough.

Posting on LinkedIn.
Sharing your opinion.
Recording a video.
Speaking in a meeting.

For many people, these aren’t strategy challenges… they’re physiological ones.

The body perceives visibility as risk.

Fear of judgement.
Fear of rejection.
Fear of being exposed.

You can have the perfect content plan… and still not press “post.”

That’s why mindset alone often isn’t enough.

When we work with the nervous system - through Physical Intelligence tools - and clear deeper emotional blocks using techniques like EFT, confidence becomes embodied, not forced.

5. Most People Underestimate Their Value

This might be the biggest one.

People assume:

“That’s obvious.”
“That’s just part of my job.”
“Everyone can do that.”

But what feels ordinary to you is often exceptional to someone else.

Part of my work is helping people see what they can’t yet see in themselves - and then giving them the clarity and support to own it.

6. Confidence Grows Through Action, Not Thinking

Waiting to “feel ready” rarely works.

Confidence grows when:

  • You share the post

  • You introduce yourself clearly

  • You speak up in the meeting

  • You show up consistently

With the right structure, accountability and nervous system safety that action becomes easier - and momentum builds.

So What Does This Mean for You?

If you’ve been telling yourself:

  • “I just need to be more confident.”

  • “I should be better at this by now.”

  • “I’ll work on my personal brand when things calm down.”

Maybe it’s not about pushing harder.

Maybe it’s about getting clearer.
More supported.
More regulated.
More intentional.

Confidence isn’t a personality trait.

It’s a skill.
A practice.
A state you can build.

And even leaders…especially leaders…deserve support with it.

Because showing up with calm clarity is far more powerful than masking doubt.

If you'd like support refining your personal brand, building embodied confidence, or helping your leadership team show up with more clarity and alignment, I’d love to explore how we could work together.

Because the world doesn’t need louder voices.

It needs clearer, regulated, grounded ones.

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Your Personal Brand Isn’t Optional